After a great deal of work, the full Fresh Position website is now live on-line for your perusal! Feel free to have a look and see how we can help improve the communications functions of your business!

Another year, another Fruit Logistica in Berlin’s vast Messe Berlin exhibition centre! This year, however, will mark Fresh Position’s debut at the show, where we will be happy to meet with you and your colleagues to outline how we can help develop your external (and internal) communications, generating greater publicity for your business in the […]

From the UK’s Guardian newspaper: some sobering statistics about fruit and vegetable consumption levels among poorer families. Despite bananas and other fruit being widely used by the supermarkets as a loss leader, sales of fresh produce are falling among the section of society where arguably they matter the most – the ‘have not’s’. Time for […]

From all at Fresh Position! Wishing you all success for 2012!

Pic: Fedemco   With only a handful of shopping days left until Christmas, your host decided to make an ill-advised trip to London’s commercial heart, Oxford Street, at the weekend.. After being forced to circle for 20 minutes looking for a parking spot (free on Sundays) and then conceding defeat and paying over-the-score for a […]

After a lengthy enforced silence and something of a false start, Fresh Position is back in the land of the living! Over the coming days, I will be regularly blogging on this site and will be filling in more details about what Fresh Position is and what services the site will offer. Stay tuned!

Good to see two of Spain’s largest fresh produce organisations have put any territorial differences aside to collaborate on a cross-Europe promotion that – it is hoped – will go some way towards restoring consumer confidence in Spanish fruits and vegetables. At a press conference held today at Proexport’s headquarters in Murcia, the two groups […]

As numerous great actors have surely said.. In my own case, it is simply this: I believe I have a strong knowledge base and professional ability that could help make a difference to small and medium sized producers looking to make an impact on the UK and Northern European markets. What can I offer? Well, […]

Getting noticed is one of the key concerns for any fresh produce company looking to get listed in a supermarket, but it’s often easier said than done. How can your product be made to stand out from the crowd? Well one way is to get it featured in trade and, preferably, consumer magazines and more […]

Fresh perspective, fresh view, fresh ideas, fresh thinking, fresh noises, fresh feel (on second thoughts, maybe not).. .. the topic of what to name a fresh produce blog is one that can take hours of your time, especially when it comes to finding a name that hasn’t been used before. So, why Fresh Position? In […]